The Email Course

2021 Schedule

Preparing for Success: June 1 - 10, 2021

- Receive your Welcome Kit via snail mail.
- Attend the Preparing for Success kick-off meeting. 50 mins. June 3 at 10 am Hawaii / 1 pm Pacific / 4 pm Eastern.

- Complete your Getting Ready checklist.
- Set your intention for the course.
- Set up your distraction-free workspace.
- Download your collection of 70 email samples and templates. 

- Compile a list of people you intend to email.

- Get ready for action!

Write Powerful Emails and Send, Send, Send: June 11 - 30, 2021


- Attend the Email Writing Skills class. 50 mins. June 14 at 10 am Hawaii / 1 pm Pacific / 4 pm Eastern.

- Attend the Get Unstuck meeting. Ask questions, get extra help, and get your mindset back on track. 50 mins. June 22 at 10 am Hawaii / 1 pm Pacific / 4 pm Eastern.

- Attend the Push Send Party: That “one email” you’ve been hesitating to send for way too long? You’re finally gonna send it. Today. Everyone “clicks send” on an important email—all at the exact same moment! Community power! 30 mins. June 29 at 10 am Hawaii / 1 pm Pacific / 4 pm Eastern.

- Complete the Email Magic Challenge. Send 10 important emails over the course of 10 days. Be brave and click send!
- Report back to give progress reports on what you’ve accomplished.
- Unlock surprises and rewards for completing tasks and reaching goals.

Change Your Habits, Create Space and Calm: July 1 - 10, 2021

- Attend the Clear Your Inbox class. Delete things you don’t need. Unsubscribe from a zillion lists. Clear space. And learn how to organize your messages and prevent your inbox from becoming a minefield of craziness. 50 mins. July 1 at 10 am Hawaii / 1 pm Pacific / 4 pm Eastern.

- Attend the Email Peace and Sanity class. Create healthier email habits and policies, unplug more, and spend less time staring at a screen. 50 mins. July 8 at 10 am Hawaii / 1 pm Pacific / 4 pm Eastern.

- Feel your stress levels drop as you shift the way you handle email. Less screen time. Less digital clutter and noise. More room to breathe.

Keep the Momentum Going: July 11 - 15, 2021

- Attend the Celebration Call. Share your top realizations and victories from the course. 50 mins. July 14 at 10 am Hawaii / 1 pm Pacific / 4 pm Eastern.

- Decide which emails you’re going to write next! Keep the momentum going!

- Any last Qs? Final opportunity to check in if you have any lingering questions before the course comes to an end.

*Bonus Class* $100K Emails: July 20, 2021

- Take a close look at 5 emails (from 5 very different companies) that sparked $100K (or more) in product sales, ticket sales, enrollments, or donations. July 20 at 10 am Hawaii / 1 pm Pacific / 4 pm Eastern. 75 minutes.

- Learn from Alex as she analyzes and breaks down exactly why these emails worked so effectively, and how you can bring the same strategies into your own writing.

*Bonus Class* How to Write a Newsletter That People Absolutely Love Reading: July 25, 2021

- Learn how to write a newsletter that is so generous, so inspiring, and so delightful that people say, "This is one of the only newsletters I actually read. I love this so much.” July 25 at 10 am Hawaii / 1 pm Pacific / 4 pm Eastern. 75 minutes.

- Get samples and templates for 5 different kinds of newsletters you can write, including a How-to newsletter, Story newsletter, Before-and-After newsletter, and more.

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