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The Book Marketing Kit

You wrote a book. Congratulations! 


The next step is to bring your book into the world. 


This kit shows you how to create a marketing plan for your book, so you can sell hundreds or thousands of copies. 


Whether you want to do a “quiet launch” and keep things chill and intimate, or a “big splashy launch” with lots of excitement and fanfare, this kit gives you excellent ideas and steps to take.

This is a self-study kit. You get all materials immediately. Go at your own pace.

The Book Marketing Kit Includes:

  • How to Create a Marketing Plan for Your Book

A workbook (PDF) to help you set realistic goals, create a timeline, and figure out the best plan to sell your book.


Includes a sample marketing plan, marketing worksheet to fill out, and marketing checklist, so you don't forget anything important. 


  • 12 Exciting Book Marketing Ideas

Terrific ideas, including options that are free, options that don't require social media, options that are great for introverts, and more.


  • 7 Email Templates to Save You Time and Reduce Stress

Email templates (written by a professional copywriter), so you don't have to stare at a blank screen, wondering, "What should I say?!"


1. Email to announce your book to friends, family, and colleagues.

2. Email to contact a bookstore and ask if they'll feature your book.

3. Email to ask a colleague if they'll write a positive review and endorse your book.

4. Email to introduce yourself to a podcast host and ask if you can be a guest on the show.

5. Email to introduce yourself to a journalist and let them know you're available for interviews.

6. Email to announce that you're throwing a book launch party and invite people to RSVP.

7. Plus, newsletter topics to help you sell more books.


  • How to Plan a Book Tour

Best-selling author Lindsey Smith explains how to plan a book tour (or virtual book tour, if you don't want to travel). Whether you're a traditionally published author (or self-published author), you can do a tour!

  • List of 25 Book Awards to Apply to Win

Nominate your book for an award. You never know, you might win! Winning an award boosts your visibility and sales (and feels exciting, too).


List of 25 awards that you can go after. Awards for traditionally-published books, self-published books, women authors, BIPOC authors, LGBTQIA+ authors, and more.

  • Media Contact List with 50 Journalists to Contact

List of 50 people who work in the media, including editors, reviewers, and book-related media at outlets like The New York Times, The Wall Street Journal, and Oprah Daily.


We provide each person's name and email address. Send an email to introduce yourself and share info about your book. 

These are media professionals who continually look for new books to review and inspiring stories to feature in their publications. Reach out, because it could lead to big press coverage for your book.

  • Bonus: Get It Done Co-working Time


Once you purchase the kit, you're invited to attend a co-working session led by best-selling author Alexandra Franzen.


This session will take place on Zoom. Participate from anywhere in the world. Thursday, January 19, 2023. Start time: 11 am Pacific / 2 pm Eastern. 5 hours. Stay for the entire time, if you want, or pop in for a little bit. 


Choose an important task, clear distractions, and get it done. Accomplish goals in a calm, quiet, supportive community setting. It feels powerful to know that hundreds of people are working right along with you, at the same time, sending positivity and encouragement.


About the Kit


The Book Marketing Kit was created by Lindsey Smith, best-selling and award-winning author, founder of One Idea Press, and literary agent with Speilburg Literary Agency—along with Alexandra Franzen, best-selling author, top ghostwriter, and award-winning book editor. 


Instant Gratification


Once you purchase the kit, check your inbox. You'll get an email immediately with a link and password to get your kit. Instant gratification! No waiting. Dive in right away.